Adventure Valley, the largest adventure park in Belgium, is located in the heart of the Belgian Ardennes. The park offers fun indoor and outdoor activities for the whole family to enjoy. Everything has been designed to make you feel good – including the songs you hear in the background. The playlists in the park are curated by music experts Domien and Manou. Together they run recording studio and artist retreat Durbuy Music. Based on their experience, they decide which songs are played where and when in Adventure Valley. “It's more difficult than it seems,” says Domien. “For example, laser shooting becomes extra fun with Indiana Jones in the background (hums the soundtrack), but that same music would be annoying at the breakfast table when you're only half awake.”
How to find the appropriate music for eight different areas
“Adventure Valley consists of eight areas, and each one needs a different kind of music,” Manou explains. “A French chanson works great in the restaurant because it’s part of the local culture. But at the reception desk, we’re more likely to play music from the charts. We believe that background music has the potential to enhance your experience, no matter where you are in the park. And around Valentine's Day, we tend to throw some extra love songs into the mix.” To ensure that everything runs smoothly, Durbuy Music uses Tunify Premium – Tunify's most extensive subscription. “We need it,” says Manou, “because we use multiple playlists for eight different areas. With MyTunify, we're able to easily create those different zones within one Tunify account and connect each zone to its music selection.”
No need to lift a finger, unless you want to
“Thanks to Tunify, we can minimize stress for the employees,” says Domien. “They have other things on their mind than operating the music system, and they appreciate that Tunify does that for them. But at the same time, we do allow some personal input. For example, when it's someone's birthday, you want to be able to throw on Happy Birthday quickly. Or, if the bartender notices that guests are in the mood for a party, he or she should be able to switch from jazz to party music without too much effort. That is why, in addition to a scheduled music selection, we also provided some alternatives.”
Night Fever Fridays!
“We like that Tunify allows us to take our music consultancy to the next level. We used to work with Spotify, but then we were limited to one list played on repeat. After a while, the employees got tired of it and started putting on their own music, which did not necessarily match customers' tastes. So the combination of automation and personalization works really well for us. Tunify even lets you specify the time of day,” Domien mentions. “We love to have fun with that, for example, by playing Friday Night Fever on Fridays at 6 pm."
