A colourful patchwork of visitors
“The thrift store crowd is highly diverse,” says Sanne. “We see budget conscious shoppers: from students to families. But we also get plenty of environmentally conscious shoppers and fashionistas looking for a vintage dress. In the summer, interest peaks in outdoor furniture and second-hand bikes.”
Music as an expression of personality
The 11 Kringwinkel shops in Antwerp all use Tunify. “We let the different shops select their own playlists; after all, no two thrift stores are the same,” says Sanne. “They all have their own unique personality and we think it’s important to let that personality shine through, even in their choice of music. We used to play the same music everywhere and I received regular phone calls about this. Whereas one might want more cheerful music, the other was interested in something a bit more easy listening. Since we started using Tunify Blue, I haven’t heard a single complaint.”
Your choice of music reflects not only your own personality, but also that of each individual shop.
Sanne from De Kringwinkel Antwerpen
Audio ads for theme days and campaigns
When De Kringwinkel Antwerp was looking for a way to play audio ads in all of its shops at the same time, Tunify turned out to be the perfect partner. Sanne uses the advertising slots to draw visitors’ attention to theme days like Christmas or Halloween. “In March, for instance, we have Retro Days,” she says. “A week where we celebrate retro and focus on the best retro items in our shops. In the meantime, we also use the ads to highlight specific campaigns, such as our ‘One Euro Campaign’ when you can buy clothing for – you guessed it – one euro.”
Easy to schedule ads with MyTunify
“For the audio ads, we do everything ourselves,” explains Sanne, “from recording to scheduling. And the fact that Tunify is so easy to use makes it an even more obvious choice. My colleagues simply record the advertising message on their mobile phone, polish it up a bit and then import the mp3 file into Tunify. In MyTunify, I can set the dates for each audio ad. The option to plan proactively gives me peace of mind.”
Perfect combination of centralisation and personalisation
What does Sanne like best about Tunify? The fact that she can easily centralise and schedule the audio ads and leave the playlist to the individual shops. "I like how our shops put their own personality into the music. This also makes the working day more enjoyable for the shop staff. Our music reflects De Kringwinkel Antwerpen: a fun mix of old and new and all imaginable styles, where everyone can find something to their liking.”
Want to learn more?
Feel free to stop by one of De Kringwinkel shops in Antwerp. Or to drop off your reusable items at one of their donation points. And who knows... You may very well go home with a gorgeous, retro side table.
